‘We’re going to be in an unreal, mad World Cup time zone’: Kelly Cates on presenting in Salford at 2am

Kelly Cates, the prominent Scottish sports broadcaster, is gearing up for the 2026 World Cup, which will feature an unprecedented 13 different kick-off times. Presenting from Salford at 2 AM will pose unique challenges, as Cates noted, 'We’re going to be in an unreal, mad World Cup time zone.' This unusual scheduling is expected to affect not only viewers but also the broadcast team, who will need to adapt to the late-night hours while delivering top-notch coverage of the tournament.

The 2026 World Cup, set to take place from June 11 to July 19, will be the first tournament featuring 48 teams across the United States, Canada, and Mexico. With such a significant expansion of teams and a diverse range of kick-off times, broadcasters like the BBC must navigate these challenges to keep audiences engaged. Cates's role in presenting highlights during these unconventional hours will be crucial for maintaining viewer interest and providing timely updates amidst the chaos of the tournament.

As the World Cup approaches, the scheduling complexities are compounded by the tournament's unique format. With matches taking place across multiple time zones, fans will experience a variety of kick-off times, some as early as 2 AM UK time. This scenario is a departure from traditional World Cup schedules and will require broadcasters to be innovative in their approach to coverage. Cates's experience and adaptability will be key as she leads the BBC's coverage during this historic event.

Looking ahead, Cates and her team will need to prepare for the demanding schedule of the World Cup. With the tournament kicking off on June 11, they will be tasked with delivering comprehensive coverage while adjusting to the late-night broadcasts. The BBC aims to engage viewers with insightful commentary and highlights, ensuring fans remain connected to the action despite the unusual time slots. As the tournament draws nearer, Cates is set to embrace the challenges that come with presenting in a 'mad World Cup time zone.'